Welcome to part three of this free digital marketing course delivered by the Digital Marketing Institute.
In this free marketing course, we look at a wide range of topics and you will learn the basic principles of web design, conversion rate optimization, UX, E-commerce, data analytics, and more.
If you are interested in learning more, check out our courses:
The DMI is the global standard in Digital Marketing Certification. Join over 150,000 members working for companies like Facebook, Google, and HubSpot who power their careers with the Digital Marketing Institute!
So let’s jump into part 3 of your free digital marketing course!
Introduction 00:00
Web Design:
Website Optimization 00:38
The purpose of optimization 03:29
Components
of Web Design 11:17
Module Summary 14:36
UX:
Importance
of User
Experience 14:47
The Value
of UX to
Users 16:29
Benefits of
UX for
Business 20:45
Understanding
Users 23:04
Lesson Summary 27:16
UX Patterns
for Web
Design 29:51
Web
Design
Theory 31:04
Validating
and
Optimizing
Website
Design 35:54
Lesson Summary 38:09
E-Commerce:
E-Commerce Overview 40:30
Conversion
Rate
Optimization 42:08
Value
Proposition 45:34
E-Commerce
Revenue
Models 49:29
Moving to
E-Commerce 55:19
E-Commerce
Solutions 58:37
E-Commerce
Sites 01:03:39
Key
Considerations 01:12:02
Walkthrough:
Inspect Devices 01:16:25
Module Summary 01:17:37
Payment Methods 01:17:47
Tokenized
Payments 01:22:08
E-Commerce
Transactions 01:24:59
Module Summary 01:25:55
Data Analytics:
Data
Basics 01:26:06
Data Collection 01:31:48
Data
Processing 01:39:53
Lesson Summary 01:44:41
Web
Analytics 01:44:52
Web
Analytics
Tools 01:49:31
Single
Source of
Truth 01:52:21
Data-led
Decisions 01:54:31
Basic
Terminology 02:02:22
Legal
Situation 02:06:07
Lesson Summary 02:07:54
Management
Reporting 02:08:05
Data
Reporting
Tools 02:11:04
Data
Visualization 02:12:09
Walkthrough
: Data
Visualization 02:15:07
Reporting
Templates
and
Dashboards 02:25:29
Reporting
Templates
and
Dashboards
walkthrough 02:27:31
Module Summary 02:34:15
Digital Strategy:
Strategy
Fundamentals 02:34:26
Overarching
Strategy 02:44:51
Digital
Resources 02:47:13
Budgeting 02:50:40
Return on Investment 03:04:38
Lesson Summary 03:08:43
Creative
Strategy
and
Maximizing
your Creative
Output 03:08:54
Content
Strategy 03:14:54
Channel
Specifications
for a Launch
Plan 03:19:26
Lesson Summary 03:20:25
Identifying
Channels 03:20:36
Developing a
Toolkit for
Achieving
Objectives 03:26:42
A Media Plan 03:28:13
Executing
your Strategy 03:30:38
Lesson Summary 03:33:16
The global standard in digital marketing certification!
The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.
Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more.
Join our global members and get the skills that employers want and make your impact.
Why choose Digital Marketing Institute?
DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands.
Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.
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