and iOS
When it comes to advertizing on mobile devices, there are few platforms as popular or as effective as Google’s Admob. Admob is responsible for placing ads on over one million apps and sites, reaching over 650 million people every month. That’s a pretty impressive reach!
But what exactly is Admob? And how can you use it to your advantage? In this article, we’ll take a look at everything you need to know about Admob, including how it works, what kinds of ads it offers, and how you can use it to boost your app or website.
So, without further ado, let’s get started!
What is Admob?
Admob is a mobile advertising platform that helps you monetize your app or website. It does this by placing targeted ads in your app or on your site, and then splitting the revenue with you. That way, you can make money from your app or website without having to charge for it directly.
Admob is owned by Google, which means that it has access to all of Google’s extensive resources and data. This allows Admob to show highly targeted ads that are more likely to be clicked on by users. In fact, Admob has been shown to increase ad click-through rates by up to 20%.
Types of Ads Offered by Admob
Admob offers a variety of ad types to choose from, each of which has its own advantages and disadvantages. The three most popular types of Admob ads are banner ads, interstitial ads, and rewarded video ads. Let’s take a closer look at each one:
Banner Ads: Banner ads are the most basic type of Admob ad. They are typically small rectangular images that are placed at the top or bottom of an app or website page. Banner ads are less intrusive than other types of ads, but they also tend to be less effective since they are easy to ignore. Interstitial Ads: Interstitial ads are full-screen ads that appear between content pages on an app or website. They are usually more effective than banner ads since they are harder to ignore, but they can also be very intrusive and annoying if they appear too frequently. Rewarded Video Ads: Rewarded video ads are video advertisements that users can choose to watch in exchange for in-app rewards such as virtual currency or extra lives. Rewarded video ads are considered to be the most effective type of mobile ad since they offer something of value in exchange for watching the ad. However, they can also be very intrusive if they appear too frequently.
