If you want to have a successful online fitness coaching business, you need to be able to get your potential customers to take action.
A CTA or call to action, should be used in every piece of content you create. HOWEVER, it doesn’t mean you need to be selling every time you post online. You do need to be VERY specific about what exactly you want your clients to do to ensure they do take action.
Having a CTA each time not only helps with sales, but more importantly gets your community to engage with you. You should make a list of these based upon the ones that make sense to your audience and your offers so that you can rotate through to ensure you don’t get stuck in the habit of saying nothing or only selling.
For this to be successful you need to always add the benefit or value of “what’s in it for them” to take action on what you need them to do.
Make sure you only have one CTA in your post. If you give your customers too much to do, they will do nothing.
Here are some call to action examples on how this looks on different platforms online.
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