Do you have the proper keyword tools to help you find the right keywords on which to define your search engine optimization strategy? Without having an understanding of your keyword strategy, and which keyword phrases you should be targeting, you have little chance of driving traffic to your website.
You have to realize that you cannot “guess” which keyword phrases are the best words to be targeted. I spend more time on keyword research than just about any other aspect of my business. It is a cornerstone of my business, and everything I do is built around keyword strategy. Without the right keyword suggestion tool I could never put this kind of focus on finding and targeting the right phrases.
You can bet that your competition – or at least the ones that have first page ranking for your niche – have done extensive keyword analysis and are continuing to dig deeper to find new phrases to help increase their traffic even more. Keyword optimization is not a one time deal, but rather an ongoing exercise that never ends. For just as quickly as you get page one ranking, someone else is doing everything possible to take it away.
Although keyword analysis and search engine optimization have the appearance of being complicated, it really is quite simple when you have the right tools to accomplish the following:
- analyze keywords and pick a specific group of phrases to target
- optimize your website’s onpage optimization using your targeted keywords in the meta title, description and keyword tags, and header tags
- make sure the page content is keyword relevant to your targeted keywords
- create back links by posting articles to social bookmarking websites, submitting articles, etc. using your targeted keywords as the anchor text
Notice, that everything is built around your keyword strategy. If you do these things on a consistent basis, you will see your search engine rankings increase. But it takes time and effort, there is no silver bullet. Having the right tool will accelerate your success because you will be able to react more quickly as you continue
