Fevicol, the adhesive company known for its strong bonding products, has come up with a new way to get people to take notice of its products – by creating a ‘sticky’ banner ad that can only be removed by using their product.
The ad, which has been running on various websites in India, features a Fevicol banner that has been glued to the bottom of the screen. The only way to remove the banner is to click on a link that takes you to the Fevicol website, where you can buy their product.
The ad is definitely attention-grabbing, and it’s also been effective in getting people to visit the Fevicol website. However, some users have complained that it’s too intrusive and that it’s difficult to remove the banner without accidentally clicking on the link.
What do you think of this new type of advertising? Is it clever or annoying?
