Hi friends! I hope all of you are good.
Welcome to the fourteenth tutorial of Facebook ads Tutorials Series, in this tutorial, I will be going to tell you about the creation of Facebook ads for lead generation inside Facebook Business Manager. After watching this tutorial, you will be able to create Facebook ads for Lead Generation objective and also able to create a lead form.
If you don’t have a website or Accelerated Mobile page so that users can give information about him than you can use Facebook lead forms. You can create attractive lead forms inside your Facebook Business Page or during the campaign creation for Lead Generation.
Two types of forms are available-
1. High Volume
2. Higher intent
High volume forms are designed for various purposes like for newsletters signups, e-commerce websites, retargeting etc.
The higher intent form is designed for the generation of quality leads. In these types of form, a user which has high intent can fill the form.
Although the designing of a lead from and its type is depending upon the nature of your business. The best thing you can consider is to return on investment (ROI), for example, if you are spending 500 bucks on lead generation ad and you get 1000 bucks in return, then these types of the campaign can be beneficial for you.
The process of creating a campaign for Lead Generation is live demonstrated by me in the tutorial please watch the tutorial until the end.
That’s all for this video folks! See you in the next tutorial.
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