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As an eCommerce business owner, you regularly invest money to drive potential customers to your store through a paid ads system, influencer network, or some other customer acquisition system. In order to maximize this investment, you have to create a personal touch strategy for your shoppers and paying customers.
This week we have Blake Puryear, a senior product manager from Drip (๐ to discuss how eComm brands can maximize their customer acquisition with Email and SMS, otherwise known as Direct Response Marketing.
On this episode of The eComm Growth Show we discuss:
๐ค What is direct response marketing (DRM)?
๐ค Why do I need DRM if I pay for retargeting?
๐ค Whatโs the influence of DRM on customers?
๐ค How should DRM fit with other strategies?
๐ค How can DRM work for me in Q1 & Q4?
๐ค Whatโs the difference between SMS and email automation?
๐ค How does SMS in direct response marketing work?
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๐บ The eComm Growth Show
