Email Marketing Trends 2021

Email Marketing Trends 2021

Email marketing is evolving. Here are the top email marketing trends to watch for in 2021:

1. More personalized content.

In 2021, email marketers will focus on delivering more personalized content. This means that content will be tailored to the individual recipient, based on their interests and past interactions with the brand.

2. Greater use of AI.

AI will be used more extensively in email marketing in 2021. This will allow marketers to create more personalized content, as well as to target and personalize messages to specific recipients.

3. More interactive content.

In 2021, email marketers will increasingly use interactive content, such as quizzes and surveys, to engage recipients and capture their attention.

4. Greater use of video.

Video will become an increasingly important component of email marketing in 2021. This will allow marketers to create more engaging and visually appealing content that will capture the attention of recipients.

5. More use of automation.

Automation will play a bigger role in email marketing in 2021. This will allow marketers to more efficiently manage their email marketing campaigns, and to target and personalize messages to specific recipients.