You know them. They are the companies and individuals who are vying for and at times stealing your customer base out from under your nose. Their web site may or may not be as flashy as yours and their products are probably not as good and yet their numbers seem to always be better. Do you know why? Have you taken the time to know what your competitors’ email marketing strategy is?
Spying on the Competition
Unless you are somehow really lucky and have a competitor who is willing to share all of their great ideas with you freely, the quickest way to figure out what they are up to is to sign up for their mailing list. Sounds so simple you wonder why you didn’t think of it already, right? That’s what I said when I thought of it.
Go to their web site and plug in your email address. Take a couple of months and read what they are sending to their list and in no time at all you will see what their email marketing strategy is. Don’t jump the gun though, take the time to carefully study as many of your competitors as you possibly can. Find out what they are doing that works and deduce what they’re doing that you could improve on.
It won’t take long before you will figure out how to do what they are doing a step better and that my friends is how to beat the competition by using their own email marketing strategy against them.
