Formulating an email marketing strategy can go a long way in increasing the overall profit and exposure of a company if conducted in the appropriate manner. However, if it is executed in a poorly unsolicited manner you can actually damage your company’s reputation and could be heralded as a ‘spam mail’ service.
The most effective email marketing strategy is focused on customers who actually are subscribed to your email mailing list. All companies should feature a mail list subscription somewhere on their website. This allows customers to actually request to receive correspondence from your company.
Additionally, if you have customers register at your website to view the material on your website, you need to make sure to let them know if you are going to automatically sign them up for your mailing list. You need to make this clear and should not hide this information in fine print. You want to make your customers aware of this so that they don’t simply delete your emails or mark them as spam.
You can further your email promotional efforts by affiliating with other websites that agree to share the emails of their registered members. However, you once again want to make sure that subscribers of your website are aware of this, and that any affiliate websites are also clear about this.
If you send unsolicited email to potential customers you may actually lose them as a customer all together. People these days are not accepting of spam mail and will usually turn their back completely on companies who use unsolicited mail as part of their email marketing strategy.
