Email marketing is one of the most effective ways to reach and engage your customers. In fact, according to a study by the Direct Marketing Association, email marketing has a median ROI of 122%.
Despite its high ROI, many businesses still don’t have an email marketing strategy in place. If you’re one of those businesses, don’t worry – this guide will teach you everything you need to know about email marketing strategy for beginners in 2020.
First, let’s start with the basics. What is email marketing?
Email marketing is the process of sending targeted messages to your customers via email. These messages can be anything from promotional offers to product updates to customer surveys.
The key to effective email marketing is to send the right message to the right person at the right time. To do this, you need to segment your customer list into different groups, based on factors like demographics, purchase history, and engagement level.
Then, you need to create targeted messages for each group. For example, you might send a promotional offer to customers who have never made a purchase from you, while you might send a product update to customers who have recently made a purchase.
Finally, you need to schedule your messages to be sent at the right time. For example, you might send a promotional offer on a Monday morning, while you might send a product update on a Thursday evening.
Now that you know the basics of email marketing, let’s move on to some more advanced topics.
How to create an email marketing strategy
Before you can create an email marketing strategy, you need to understand your goals and objectives. What do you want to achieve with email marketing?
Are you looking to increase sales, drive website traffic, or increase brand awareness? Once you know your goals, you can create a strategy that aligns with them.
Next, you need to create a customer profile. This is a detailed description of your ideal customer, including factors like age, gender, income, and interests.
Once you have a customer profile, you can start creating targeted messages for each group. Be sure to keep your customer’s interests in mind when creating your messages.
Finally, you need to determine your budget and schedule. How much money can you afford to spend on email marketing? When do you want your messages to be sent?
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