Email marketing is still one of the most effective ways to reach out to customers, despite the increasing popularity of social media. In fact, a study by the Direct Marketing Association found that email is almost 40 times more effective at acquiring new customers than Facebook and Twitter combined.
If you’re looking to improve your email marketing strategy in 2019, here are 10 tips to get you started:
1. Segment your email list
One of the biggest mistakes that businesses make with email marketing is sending the same message to everyone on their list. This can lead to a high unsubscribe rate and decreased engagement.
Instead, segment your email list into different groups based on factors like demographics, interests, and past behavior. This will help you create targeted messages that are more likely to resonate with your audience.
2. Use dynamic content
Dynamic content is content that changes based on the individual recipient. For example, you could show a different offer to customers who have already made a purchase from you than to those who have not.
This type of content is more engaging for recipients and can lead to higher click-through rates.
3. Personalize your messages
Personalizing your messages is another way to increase engagement. You can do this by using the recipient’s name, referring to a past purchase, or mentioning a common interest.
Personalized messages are more likely to be read and remembered than generic messages.
4. Keep your messages short and sweet
People are busy and don’t have time to read long emails. Keep your messages short and to the point, and use bullet points or subheadings to break up the text.
5. Use images and videos
Images and videos are a great way to break up the text and add visual interest. They can also be used to convey a message more effectively than text alone.
6. Make your CTA clear
Your CTA (call to action) is the most important part of your email. Make sure it is clear and easy to understand, and that it stands out from the rest of the text.
7. Test different subject lines
The subject line is the first thing that people see when they receive your email, so it’s important to test different versions to see which ones get the best response.
8. Use A/B testing
A/B testing is a way to test different versions of
