When it comes to email marketing, Black Friday is the perfect time to send out a message to your subscribers that will entice them back to your store. By offering exclusive discounts and deals, you can bring customers back after they’ve taken advantage of Black Friday sales from other retailers. Here are some email marketing strategies to bring customers back after Black Friday:
1. Send a “We Miss You” Email
(Persuasive) Customers who haven’t shopped with you in a while need a little extra love. After all, they haven’t taken advantage of your latest deals and promotions. Send them an email letting them know you miss them and include an exclusive coupon code to sweeten the deal. Something like, “We noticed you haven’t shopped with us lately. Come back and we’ll give you 20% off your next purchase!” is sure to entice them back.
2. Offer Free Shipping
(Informative) Studies have shown that free shipping is one of the most effective ways to get customers to make a purchase. And, during the holiday season, people are especially looking for free shipping deals. So, offer free shipping on all orders over a certain amount or for a limited time only. Your email should highlight the free shipping offer in big, bold letters so it catches people’s attention.
3. Run a Contest or Giveaway
(Provocative) Everyone loves a good contest or giveaway – especially during the holidays when everyone is looking for gifts for family and friends (or themselves!). Hosting a contest or giveaway is a great way to bring customers back to your store. Make sure to promote it across all your social media channels and in your email newsletter. And, give away prizes that are relevant to your brand/ products so people are more likely to enter (and then buy something from you if they win!).
4. Offer an Exclusive Discount Code
(Controversial) Everyone loves feeling like they’re getting a deal – especially around the holidays when budgets are tight. Offer an exclusive discount code that subscribers can use on their next purchase. You can promote this code in your email newsletter and on social media using eye-catching images and call-outs like “Limited time only!” or “Hurry – while supplies last!” This will create a sense of urgency and encourage people to take advantage of the deal before it expires.