As some of you might already know, email marketing is one of the most effective marketing channels among all the online marketing methods. There are 5 things you must know about email marketing and they are:
E-mail marketing lists
You first need to begin and then to grow a list of the e-mail ids of subscribers in order to expand your e-mail marketing business.
Etiquette
There is a very fine line between e-mailing newsletters to people who would be interested in what you have to tell them, and plain spamming. Toeing that line and staying within the better half of the zone is the ultimate quest when it comes to initiation requests. Offer the knowledge that your reader wants as part of the deal instead of making acquisition of the reader’s e-mail address your main agenda. When you have something useful to give in return, only then will you get something useful, that is, the e-mail id and/or the sign up you require for an opt in.
Opt in e-mail marketing or permitted e-mail marketing
This is always the preferred method of going about creating and growing a subscriber list. Opt in marketing requires the readers or visitors to give permission or sign up for specific information. Only then will you be able to send them relevant e-mails in a legitimate manner.
E-mail Campaign Reports
Make sure you keep up with who is who and whether all your efforts are getting you any profits. Every e-mail list should be regularly updated and the returns clearly identified.
Your Webpage
Your website should describe in written and unwritten ways about your company’s profile, aims and activities. All the pages on your website should have links to allow visitors to sign request forms or e-mail listing invites.
Attract subscribers
Offer free gifts or informative toys or something like the above to, say, the first hundred subscribers. Create a link to your mailing list and to invitations and request forms on every page of your website or blog.
