Let’s start by setting the record straight about what email marketing actually is. Unlike what most of you may have thought, it’s not about marketing, but mainly about powerful copywriting. So if you are keen to become email marketers, it is important to first understand the critical role copywriting OR content plays in email marketing – a fact most digital marketing institutes in Delhi are unable to explain or know little about.
Have you ever stopped to consider why so many emails end up as junk or spam? That’s the last thing a marketer would want, isn’t it? Content writing holds the key to the success of an email marketing campaign, starting from the subject line and the opening paragraph of the email. If you fail to capture your reader’s attention right at the start, it is unlikely that they will read on. Subsequently, they will press the skip or back button and/or trash the mail.
ONLY at Paradox, our copywriting trainer will walk you through the elements of persuasive copywriting, and lessons on marketing science and human psychology that explain the emotional triggers that get a customer to say ‘YES’ to accepting your offer or buying from you. That’s indeed a top priority for your email marketing campaign to succeed because despite good designing and marketing if the content is weak OR unclear, it will fall flat on its face.
Seldom people realize or acknowledge a copywriter’s contribution to the success of an email marketing campaign. Nothing sells without powerful content. So what are you waiting for? Join Paradox and our copywriting expert will ensure you succeed as an email marketer by teaching you how to combine powerful principles of copywriting with marketing science.
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