You’re an ecommerce marketer who’s been happy with your email marketing results…up until recently. Your open and click-through rates have been steadily declining, and you’re not sure why. You’ve tried tweaking your subject lines and changing up your content, but nothing seems to be working.
Worse yet, you’ve heard about other businesses who have switched to Klaviyo and are seeing 100% growth in their email marketing results. Could migrating to Klaviyo be the answer to your problems?
In this article, we’ll take a look at what Klaviyo is, how it can benefit your business, and what you need to know before making the switch.
What is Klaviyo?
Klaviyo is a cloud-based email marketing platform that enables businesses to create highly personalized email campaigns based on customer behavior. Klaviyo’s powerful segmentation and automation features allow you to send targeted, relevant messages that convert.
How can Klaviyo benefit my business?
There are many benefits of using Klaviyo as your email marketing platform, but here are some of the most notable:
1. Increased deliverability rates: With Klaviyo’s delivered-based sending infrastructure, you can be sure that your messages will end up in your customers’ inboxes.
2. Better engagement: Klaviyo’s segmentation and automation features allow you to send highly personalized messages that will resonate with your customers. As a result, you’ll see higher open and click-through rates.
3. More sales: When your emails are more engaging and relevant, your customers are more likely to make a purchase from you. In fact, businesses who use Klaviyo see an average order value that is 2X higher than those who don’t use the platform.
