eCommerce Keyword Research Explained 2021 [Free Template]

Having the right keywords can help boost your eCommerce store and make sure that you are reaching the right audience in the most effective way possible. To be able to know what these keywords are, you will have to do some keyword research, which is what we will cover in this video.

We will explain what keyword research is, why it is important and ultimately how to conduct it. We will also explain how to use the content funnel and other tools to search for these keywords as well as working out the intent and commercial value of them.

FREE KEYWORD RESEARCH EXAMPLE TEMPLATE:

Blueprint is a weekly series presented by Contrast that will focus on a specific topic or feature related to eCommerce, allowing you to gain insights and knowledge to boost your own eCommerce store.

To dive deeper into our eCommerce keyword research, read our full guide here:

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Sections:

00:00 Intro
00:42 What is Keyword Research?
00:53 Why Do Keyword Research?
01:28 The Content Funnel
03:48 Keyword Intent
12:04 Commercial Value of Keywords
13:16 How to Do Keyword Research
18:17 Grouping Your Keywords
22:45 Google Search Console

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