E-commerce copywriting is the art of persuasion applied to online sales.
It’s no secret that persuasion is a key ingredient in successful selling. In fact, it’s been said that all sales are essentially a form of persuasion.
In an era where the internet has made buying and selling easier than ever before, it’s more important than ever to know how to write persuasively for the web.
The good news is that persuasion is a skill that can be learned. And there’s no better place to learn it than from the world’s best copywriters.
In this article, we’ll introduce you to some of the top e-commerce copywriting courses available today. We’ll also provide an overview of what you can expect to learn from each one.
1. Conversion Copywriting System by Michelle Tillis Lederman
Michelle Tillis Lederman is the founder and CEO of Executive Essentials, a international training and development company specializing in communication skills. She’s also an author, keynote speaker, and former executive coach.
Lederman’s Conversion Copywriting System is an online course designed to teach you how to write persuasive copy that converts visitors into customers. The course includes 12 modules, each of which covers a different aspect of writing for the web.
Here are just a few of the things you’ll learn in the course:
How to write headlines that grab attention and make people want to read more
The difference between features and benefits (and why benefits are more important)
How to use social proof to increase trust and credibility
