Whether you are establishing yourself with a new company or are looking to get more involved online, there is free internet advertising for business that can help you spread the word without having to spend anything for the privilege.
The first thing to check is whether a service is actually free. For example, some web builder programs offer you a free download of their program but it would cost to get that site published and hosted with them. When submitting your website to a free listing site, be sure to check that you will not get any marketing messages.
There are numerous link and banner exchanges online that you can take part in. A good start is to check online for sites that are relevant to you, either in terms of your business or local area. A lot of local areas often have informal co operatives you can be part of, helping to encourage people to keep supporting the local economy. With an increasing amount of searches online for local products online, this is a good way of spreading a positive brand image. A good way of emphasizing this is with a video online. If you own a digital camera or smart phone, you can upload a video easily enough. A short video showing your company at a trade fair or local community event is a way of spreading the word.
If you are particularly resourceful, you can go on a recruitment site and ask for a student or graduate film maker to do it for you. As well as getting free internet advertising for business, you are also showing support for young people. You can then tie this in with a blog or an article, effectively creating a free synergetic advertising campaign!
Social networking is another great way of spreading the word. Signing up for an account is free, but it is important to be aware of etiquette. Excessive advertising posts are frowned upon and people may believe you are a so called spam bot, an automatic program that creates adverts.
A good way is to include a picture of yourself and to find a balance between promotion and being a bit more informal. As the name suggests, social networking is a great way of making contacts and these can prove very useful, so it is best to present yourself and your company in the best way possible.
In short, with a patient and balanced approach you will be able to make the most from free internet advertising for business.
