The holiday season is a time for giving, spending time with family and friends, and enjoying all the cheer that comes with it. For businesses, it can also be a time to rake in the profits. However, one of the biggest mistakes businesses can make is to run paid ads in December.
There are a few reasons why you should avoid running paid ads in December. First, people are already inundated with ads from all angles. They’re bombarded with ads while they’re shopping in stores, online, and even while they’re watching their favorite holiday movies. Second, people are usually more focused on spending time with family and friends than they are on buying things. Finally, many people take time off from work in December, so they’re not as likely to be browsing the internet or shopping in stores.
All of this means that your paid ads are likely to get less exposure and generate fewer leads or sales than they would at other times of the year. So if you’re looking to maximize your profits, it’s best to avoid running paid ads in December. Instead, focus on creating holiday-themed content that will attract attention and generate leads. You can also use this time to improve your website’s SEO so that you’ll be in a better position to capitalize on the traffic that does come your way in January.
So if you’re planning to run paid ads in December, think again – it’s likely to be a waste of your time and money. Instead, focus on creating great content and optimizing your website for the New Year.
