What can direct mail marketing do for your business?
First of all, direct mail marketing might just be the best lead generation solution possible. You can get targeted data for about any customer you are looking for and reach them right at their home. Most people are on the the Do Not Call list these days, so direct mailers are a great way to reach these prospects.
With all the different styles of mailers, you can be sure you will find the right one for your needs. There are postcards, envelopes, serrated edges and more! Mailers with serrated edges tend to look like the homeowner is getting a check, so they have a great open ratio. You should test out a couple different mailers and find out what works best for your situation.
Why are mailers the best lead solution? The results. It depends what market you are in, but typically mailers get a 1% to 4% response ratio. That means if you send out 5,000 mailers, you can expect to get at least 50 call ins. Most businesses that use mailers make a good profit off each sale, so you would have at least 50 chances to make $1000 or more with mailers. The cost for 5,000 mailers is usually around $3000. With this type of marketing, the more you buy, the more you save.
The cost of the mailers will depend on a couple factors. The cost of postage, printing and the data you use. If you want to send out your mailer with regular mail, it’s black and white and you want public record data, the mailer won’t cost too much at all. If you want a full color mailer with modeled data, you can expect to pay a pretty penny. But, you’ll most likely get a better response with good data. The full color option is not necessary.
Mailers work great for mortgage firms, loan modification companies, debt settlement companies and more. There is so much data available, you can find your target audience easily with direct mail marketing.
