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Digital Marketing 30 in 1 Course (Master Online Advertising) – learn Social Media Marketing
Best Social Media Marketing Course
Practical explanations with valuable tips and advice on how to accomplish efficient online marketing goals
How to effectively set up and publish online campaigns on different platforms
No, there are not any requirements,Everything you need to know about Marketing in the Digital era (23 in 1 course),Just take a look at the titles of each section! Here you are going to learn a lot of new things about Google, YouTube, Facebook, Instagram, LinkedIn, Twitter, Reddit, Snapchat Marketing. Moreover, we will talk about SEO, ASO, split testing, email marketing, video marketing, content marketing, affiliate marketing, referral programs, social media strategy, GDPR for marketers, copywriting, podcasting… We will also take a look at Google Analytics and connecting your Shopify store to the Facebook page. After this course, you will be able to design, set up and test your own different types of ad campaigns and perform online marketing throughout different platforms.,,Digital Marketing 101 (lectures):,Introduction,Difference between Marketing and Advertising,Digital Marketing & Online Marketing & E-marketing,Social Media Marketing & Email Marketing & Affiliate Marketing,SEM & SEO,Inbound Marketing & Outbound Marketing & Content Marketing,Native Advertising & Geo marketing,Video Marketing & Mobile Marketing,Viral Marketing & Influencer Marketing,AR Marketing & VR Marketing,Thank you,,Facebook Ads (lectures):,Introduction and course description,How does an ad look like and what is it,Ads Manager interface explained,Types of campaigns,Setting up the campaign (Ad Set),Setting up the campaign (Ad),Reports and metrics,,Instagram Ads (lectures):,Introduction and course description,Instagram’s overview and some statistics,Tips for building your Instagram page,Where to start and one important condition,How to set up an Instagram campaign,Different ad sizes and recommendations,,Snapchat Ads (lectures):,Introduction and course description,Snapchat’s overview and some statistics,How to find Snap Ads Manager and its interface explained,Overview of the advanced mode in Ads Manager,Creating the campaign (with Snap Ad),Creating the campaign (with Story Ad),Creating the campaign (with Collection Ad) and Filter explained,,Canva graphic tool explained (lectures):,What is Canva,Canva’s home interface,How to design part 1,How to design part 2,How to export and different options,,How to choose the proper fonts (lectures):,Typeface and Font difference,Serif fonts explained,Sans Serif fonts explained,Script fonts explained,Display fonts explained,IL1 test,How to choose the best font (advice),Where to download the fonts,,Google Ads (lectures):,Introduction and course description,What is Google Ads,Ad examples on Google,Google Ads’ interface explained,Types of goals and campaigns,How to set up a Google Search Ad,How to set up a Google Display Ad,How to set up a YouTube Ad,Overview of Google campaigns (metrics and reports),How to use Google Trends tool,How to use Google Alerts tool,How to preview your ads,Different types of keywords (important to know),How to use Google Keyword Planner,Negative keywords explained,How to create a negative keyword list,Important to know about negative keywords,,Facebook Ads vs Google Ads – which platform to choose? (lectures):,Introduction,Examples of Facebook Ads,Examples of Google Ads,Facebook Ads vs Google Ads part 1,Facebook Ads vs Google Ads part 2,Final words,Summary conclusion,,Online advertising metrics explained (lectures):,Introduction,Cost Per Metrics (CPC, CPA, CPM. CPL, CPE…),CPL, CPA, CPI, and Effectiveness explained,CTR, CR, ROI, and IR,Video Metrics (CPV, CPM, CTR, View Rate, Watch time…),Important Marketing Terms & Conversion vs Conversion Value explained,Conclusion,,YouTube Ads (lectures):,Introduction,Skippable in-stream ads explained,Non-skippable in-stream ads explained,Discovery (TrueView) ads explained,Bumper ads explained,Outstream ads explained,Sequence ads explained,Non-video ad formats explained,How to link your YouTube account with Google Ads,How to set up a YouTube campaign (step by step) part 1,How to set up a YouTube campaign (other video formats) part 2,,A/B split testing for Facebook Ads & Google Ads explained (lectures):,What is split testing,Examples of split testing ads,Why is A/B testing so powerful,Important split testing rules,Ideas for Facebook and Google A/B testing,A most important rule for ad testing (rule #2 from the previous video explained),Case study #1 (placement testing),Case study #2 (delivery optimization testing),Case study #3 (audience and ad creative testing – 2 variables),Case study #4 Googl
