It’s Day 15 of the DNI Hub and we’re talking about online advertising, specifically social media marketing. You might be thinking, what’s the big deal? Everyone is doing it. And you’d be right, everyone is doing it. But why? What are the benefits? How does it work?
Let’s start with the basics. Social media marketing is the process of using online platforms like Facebook, Twitter, and LinkedIn to promote your business or product. It can be used to generate leads, build relationships, and drive sales.
When it comes to online advertising, there are two main types: paid and organic. Paid advertising is when you pay to have your ad shown on someone else’s platform, like Google AdWords or Facebook Ads. Organic advertising is when you use your own platform to promote your business or product, like creating a post on Facebook or Twitter.
So, what are the benefits of social media marketing?
The first benefit is that it’s a great way to reach new people. With over 2 billion active users on Facebook alone, there are a lot of potential customers out there that you might not otherwise be able to reach.
Second, social media marketing is a great way to build relationships with your customers. By engaging with them on platforms like Facebook and Twitter, you can create a connection that goes beyond just selling them a product or service. You can create loyalty and trust that will lead to repeat business and referrals.
Third, social media marketing is a great way to drive traffic to your website or blog. By sharing links to your content on social media platforms, you can get more people to visit your site which can lead to more sales or leads.
Fourth, social media marketing is a great way to improve your search engine optimization (SEO). By creating relevant content and using keywords in your posts, you can improve your ranking in search engine results pages (SERPs), which will ultimately lead to more traffic and sales.
Finally, social media marketing is a great way to stay top of mind with your customers. By regularly posting updates and engaging with them on social media platforms, you can keep your brand at the forefront of their minds which will eventually lead them back to your site or store when they’re ready to buy something.
Now that we’ve covered the basics of social media marketing, let’s talk about how it works.
Most businesses start by creating profiles on the major social media platforms like Facebook, Twitter, LinkedIn, and Google+. Once you have a profile set up on each platform, you’ll want to start populating it with content that is relevant to your business or product. This content can come in the form of blog posts, infographics, pictures, videos, or any other type of visual content that will grab attention and interest people in what you do.
In addition to creating original content for each platform, you’ll also want to share other people’s content that is relevant to your industry. This helps create relationships with other businesses and thought leaders in your field while also providing valuable information for your followers. Just be sure not too share too much content from other sources or else people will stop following you since they’ll see you as nothing more than a news feed aggregator instead of an authoritative source of information in your industry.
