Dan Kennedy is a marketing genius. He has a knack for taking complex marketing theories and boiling them down to their essential truths. In this article, we will explore three essential truths of internet marketing that Kennedy has preached for years.
Truth #1: The money is in the list
This is perhaps Kennedy’s most famous maxim when it comes to internet marketing. The basic idea is that you should focus your efforts on building a list of email subscribers who are interested in what you have to offer. This list can then be used to sell your products and services to over and over again.
Truth #2: It’s all about the offer
Kennedy is a big believer in the power of the offer. In order to be successful online, you need to have an offer that is irresistible to your target market. This could be a free report, a discount, or some other type of incentive.
Truth #3: You have to be different
In order to stand out from the competition, you need to be different. Kennedy recommends that you find a unique angle or selling proposition and focus your marketing efforts on that. This could be a unique product or service, a unique delivery method, or a unique sales pitch.
These are just a few of the essential truths of internet marketing that Dan Kennedy has preached for years. If you want to be successful online, it’s essential that you understand and embrace these truths.
