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Cross Selling Examples
Using the tagging and segmentation that we’ve created earlier on in the program
We’re going to dynamically add super relevant products and offers in these emails
So as an example, if you’ve ever bought anything from Amazon
You’re going to notice in their post purchase emails, they’re going to have things like, customers also bought XYZ
They might offer you a bundle deal on relevant add ons to what you just purchased
This allows them to increase the revenue they get from you every single time that you buy something
While you’re in the buying mood and it’s also highly relevant to what you’ve just bought, so it makes sense
another example out in the real world would be buying shoes in a shoe shop
you’ve chosen your shoes, take them to the counter and you’re going to see things like shoe laces, shoe polish or some kind of shoe protection
This is a typical up sell or cross sell and that’s what we’re looking to achieve in these emails
It just makes sense to have those things there.
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