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Be warned…….If your web site can’t be easily navigated from a smartphone then your potential customer will -surf- on over to the site of your competitor that has a mobile-ready site. In 2011, there were 835 million smartphone users, 5.6 billion feature phone users (Mary Meeker, Kleiner Perkins, Morgan Stanley Research via Business Insider)
Global internet usage will more than double by 2015, and most of these users will be mobile (Boston Consulting Group, Mary Meeker, Kleiner Perkins, Morgan Stanley Research, Berg Insight via Business Insider)
64% of mobile phone time is spent on apps (Nielsen 2012)
13.4% texting, 11.1% browser, 5.5% social networking apps, 5.4% dialer, 5.3% email-IM, 2.3% music-video, 1.1% camera, 55.8% other apps (Nielsen 2012)
Adults spend more media time on mobile than newspapers and magazines combined (eMarketer December 2011)
On average, it takes 90 minutes to respond to an email, but 90 seconds to respond to a text message (CTIA)
61% of customers who visit a mobile unfriendly site are likely to go to a competitor’s site (Karim Temsamani at IABALM 2012 via IAB)
At the end of 2011, nearly 1 in 5 smartphone users scanned product barcodes and nearly 1 in 8 compared prices on their phones while in a store (comScore 2012)
In 2012, the U.S. saw a 55% increase in smartphone subscriptions to make for 98 million smartphone subscribers, representing nearly 42% of all U.S. mobile users.