These 11 copywriting tips and tricks for beginners will help you copywrite like a pro with hooks, headlines, scarcity, the zeigarnik effect and AIDA.
Most people hear the word copywriting and they immediately think of a skill that is only required for advertising. This is completely and utterly wrong. If you have a website, then you need to know how to master the basic elements of copywriting.
#1. Get active with your content.
#2. Make it emotional.
#3. Include the Zeigarnik Effect.
#4. Ask the journalistic questions.
#5. Use scarcity to spur action.
#6. Focus on your hooks.
#7. Titles, headlines, and subheadings hold great importance.
#8. Understand the difference between cost and value.
#9. Let your readers save time while reading.
#10. Be yourself.
#11. Use the AIDA formula.
Here’s what this formula entails.
A is for Attention. You grab the attention of the reader with a meaningful title or headline and a compelling thesis statement.
I is for Interest. This is where your copywriting must enhance the purpose of your thesis statement so that readers can see the value of what is being offered to them.
D is for Desire. This is the push you need to transition the reader from wanting to have what you offer to feeling like they need it.
A is for Action. The second “A” is your call to action. It’s the prompt most readers need to actually act upon the information they’ve just read.
The AIDA formula is another great way to start the copy outline for a new landing page whenever you are stuck in a rut.
By mastering these eleven copywriting tactics, your website will seduce your readers into becoming buyers. It really does make a huge difference to the bottom line.
Thank you for watching my video, “Copywriting Tips and Tricks for Beginners – Hooks, Headlines, Scarcity, The Zeigarnik Effect and AIDA.”
