Ep. 128 – What do you think of when you hear the term “copywriting?” Personally, I think of MadMen and a copywriter creating ad lingo in the 60’s. But the reality is, copywriting is in virtually everything from website headings and text, to emails, to social media posts, landing pages and more.
And whether you realize it or not, you’re dealing with copywriting as a web designer on a daily basis. Even if it’s on a very basic level, like taking client content and optimizing it for website conversion and SEO.
To help us understand copywriting on a basic level and to give us to industry tips and trade secrets, I’ve brought in professional copywriter and host of the Storytelling Secrets podcast, Jules Dan, who shares his top tips and tricks for effective copywriting that we as web designers can apply to website copy, emails, social media posts and more!
Even if you don’t want to venture too far down the “copywriting” spectrum of services, it’s crucial that you at least know the basics to help your websites convert. And that’s exactly what this episode will help you with.
Enjoy!
In This Episode
00:00 – Introduction
04:02 – Greeting to Jules
05:34 – A little history
08:55 – Words sell a story
10:53 – Showcasing your values
12:02 – Make stories your own
12:58 – What is copywriting
16:04 – Being conversational
18:31 – Strategy of story
19:44 – Eliminate confusion
20:25 – Call to action clarity
24:14 – Landing page tips
25:30 – Conversion optimization
26:06 – Video in conjunction
26:58 – Key to email tagging
30:16 – Finding the pain points
33:36 – Art of listening
37:56 – The email launch
44:11 – Integral about deadline
47:15 – Discount head games
50:00 – discount or devalue
50:58 – Fast action bonus
52:00 – Using testimonials
53:27 – Good email titles
56:15 – Fear or curiosity
58:17 – Congruent lines
1:00:50 – Where to find Jules
1:02:56 – Final thoughts
Connect with Jules and get all the links and resources mentioned in the episode at:
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