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Check out today’s Copywriting Sample from the financial publishing space. We have a Headline and Lead Example (that uses NESB big 4 emotions) that was a killer.
But let me ask you before we dive in… Do headlines even matter anymore?
With ample enough hype in a pre-launch, the headline of your sales letter or VSL doesn’t matter AS MUCH as it used to…
Straight up, I have my own copywriting samples, like an 8-figure and a couple 7-figure wins that have a headline like: The “blank, blank” Summit.
These types of headlines CAN BE used for a captivated audience of buyers…
i.e. People ALREADY on your list.
With a good build, you can cram thousands of people in the door with just 24-hours notice.
That’s right. It doesn’t need to be a 2-week build. It can be 24 or 48-hour.
However, there is still one copywriting secret you absolutely CANNOT ignore…
And that is the power of an exciting headline and LEAD.
See, we have tools that allow us to track the drop off rate of a video…
And when a hook lacks energy…
Even with 1,000s of people signed up to view an event…
We can SEE about 70% of the audience VANISH in the first 5 seconds.
It’s insane. And sad.
So if you want to see a headline and lead for how to get people hyped up in the first 3 sentences of a promo…
Leaning heavily on the big 4 emotions, of course…
Then you should watch this video right now.
#copywritingheadline #copywritingleads #copywritingexample
