Are you looking to boost sales and your brand recognition? Perhaps you are looking to become a thought leader within your market? If you answered yes then it is time to begin working with a copywriter. Copywriters help create marketing material by writing the material for you, but which material should you choose? Learn the difference between brochures, white papers, and case studies and how they will help you achieve your specific goals.
It doesn’t matter if you offer a service, product, or both – sales are important for your business. One of the most affordable ways to boost your sales is through copywriting material. Of course, you’re probably not in the business of writing sales material. You are in the business of selling your products and services, which is why outsourcing your sales material might be your best option. But, what type of material should you choose?
There are a variety of sales materials to choose from, however, many businesses are confused on which type will best serve their needs. This is especially true when trying to understand the difference between brochures, white papers, and case studies. Fortunately, each of these have their own advantages to achieve specific goals.
Brochures:
– A great option for B2C sales, but can also be used in B2B
– Provides a clear and concise description of your product and service
– A good starting point for new businesses
White Papers:
– Best used for B2B sales or B2C sales if your product or service is costly and complex
– This form of sales material can include as many as 10 or more pages, providing detailed information on a specific issue and the best available solutions
– Because of its lengthy and detailed content, this is a great way to establish yourself as a thought leader within your business sector
Case Studies:
– Works great for both B2B and B2C
– Provides prospective clients with detailed testimonials from past clients
– Allows you to showcase your real-life success stories
These are just a few of the available forms of marketing materials to choose from. So, if you’re still unsure which one would work best for you, a good copywriter can help guide you in the right direction. A copywriter will work with you to understand your goals and explain which option will achieve those goals at the most affordable price. Remember, these are only 3 examples of marketing materials for small businesses, so contact a copywriter today!
