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There’s a big mistake I see time and time again in copywriting.
It’s a mistake I’ve seen made by new and inexperienced copywriters in particular.
Companies who don’t hire a professional copywriter and write their own copy do this all the time, and it really damages their brand and how their copy connects with prospects – in fact it doesn’t connect.
Discover this huge mistake in content marketing, how to avoid it and how best to get prospects to take the action you want them to take with copy that engages and promotes action.
When prospects see from your copy that you truly understand what worries them most, and you can deliver the solution, they’re far more likely to engage with what you have to offer.
After all, what is copywriting about if not connecting with prospects?
Enjoy!
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0:00 Introduction
0:25 The biggest mistake copywriters make
1:02 How to structure your copywriting the right way
1:22 What your audience cares about most – critical advice
1:42 The essential groundwork you need to do as a copywriter
2:17 Understanding features and benefits, avoid confusing them
2:36 A feature plus a benefit makes your copy relatable to the prospect
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✅ Recommended Playlists:
Freelance Writing and Copywriting
Freelance Copywriting for Beginners – Email Marketing Teardown
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✅ Check out some of my other videos:
Copywriting for Beginners – is Earning $100k Really Possible?
Freelance Copywriting for Beginners – nobody tells you this!
Freelance Copywriting for Beginners – Email Marketing Teardown #1 (my best email marketing tips)
Freelance Copywriting for Beginners – Email Marketing Teardown #2
Freelance Copywriting for Beginners – Email Marketing Teardown #3
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👴 About me:
Hi, it’s Les Blythe. Do you want to learn copywriting superpowers either for your own business or for clients who pay well? Good, you’re in the right place!
I took the plunge in 2011 and have been making my full-time living working online as a freelance copywriter ever since. That’s not to say I haven’t made my fair share of mistakes, I definitely have. But that’s what motivates me to share my experience to help you become a successful copywriter – without having to make the same mistakes I did.
I want to get you on the fast track to copywriting superhero!
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DISCLAIMER: This video and description contain affiliate links which means if you click on one of these links I’ll receive a small commission. This is at no extra cost to you and, in many cases, I’ll get you exclusive discounts. Your support helps me to make free videos like this to help you – thanks!
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