Short Path to Success
In this free course, part 3 of a 4-part series on copywriting, we take an in-depth look at three popular frameworks for structuring your copy: AIDA, PAS, and SECRET. We’ll discuss the pros and cons of each framework, and how to choose the right one for your project. By the end of this course, you’ll have a better understanding of how to structure your own copy, and be able to apply the framework that’s best suited to your needs.
and Tips What is copywriting? Copywriting is the art of writing persuasive, compelling, and interesting marketing materials such as sales letters, brochures, website content, and more. The goal of copywriting
You can’t swing a bat anymore without running into a pile of so-called “killer” copywriting secrets that promise to make your ads pull higher response. Unfortunately, following much of the
I have a confession to make. I broke a rule of Copywriting for Direct Marketing. In fact I didn’t even realise I broke a rule until I got my copy