Do you equate low budget starter websites with small businesses that have web pages which look like they haven’t been updated since 1998? That’s not the case today. Low budget starter website designs do not necessarily mean they are inferior websites. If your company’s starter websites has been well thought about and planned, they can not only look great, but they will also work.
If you are a small business owner, you will obviously be on a tight budget and that means you will look for website design that isn’t going to break your bank. There are several excellent resources that can give you a smart website that will make a great first impression on your website visitors. But here are some pointers you should be mindful of when you are out shopping for your starter website.
–Know what you need.
Depending on the nature of your business-whether you provide a service or sell a product or both, your requirements may vary from merely having an online brochure describing your business and your contact details. You may have e-commerce requirements if you plan to sell your products online. Be prepared to provide your web designer an in-depth description of what exactly you are looking for.
–The design of the website.
Your website needs to have a good design. It should have a professional-looking, simple format, which broadcasts your message clearly to your clients.While thinking up ideas is one thing, the task of bringing together the design is totally different, since it involves web designer’s artistic ability. It helps not to be too rigid and allow creative improvisations when it comes to the final design.
–Keep your customer in mind
Ensure that your website clearly communicates what you want your target audience to do when they visit your website. Whether it is the call-to-action buttons, filling out a form, or downloading a free report or e-Book, your site should be easy to use and navigate. It should have fast loading pages, with clear menu tabs and great functionality.
–Design a website that grows with your business
When you are considering a web designer for your business needs today, always think ahead. Create a website that can grow with you and accommodate future changes. To help your business grow, you need to implement a strong marketing strategy. This will include pay-per-click advertising, search engine optimization (SEO) and social media marketing to help drive traffic to your website.
There are simple, low cost techniques to market your website. Submitting promotional articles to online directories, taking part in online forums and blogs, and social media marketing on sites like Facebook and Twitter can help you garner online attention and attract visitors without having to invest too much time money or effort.
