You’re a HVAC contractor, plumber or other home service business, you know no one ever looks at yellow pages anymore.
So, they’re likely searching for your services online. You want to be found through Google, but SEO’s too expensive for you. What should you do?
Hey Everyone I’m Brian Singer and I help contractors generate more customers and grow their business and their brand with digital marketing.
Today I’m going to break down the contractors guide to massive organic traffic through SEO and content marketing.
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The first thing I want you to do is leverage Google My Business.
Now there’s a few steps you need to take.
1.The first step is you have to claim your Google My Business profile.
That way people know it’s your business, and not someone else’s.
2.After you claim your business, you need to have a strategy to attract reviews. If you don’t get reviews, you’re not going to do well on Google My Business.
So ask your clients to review you on Google My Business. Have a printed handout that reminds them to do it, and teaches them how to do it.
Remember, not everyone knows how to use Google My Business and leave a review.
If you’re one of our clients, we offer a simple software, that you can send your customers a link and they can leave a review in 3 simple clicks…
Now… Always answer positive and negative reviews. It doesn’t matter if it’s positive or a negative, you want to give your response there as well.
You want to acknowledge the negative reviews and answer them politely, and work to make them better.
In other words, let them know that you acknowledge their review and that you’re going to work hard to fix it and make things better.
Don’t argue with them and get into a pissing match it’s just going to look really bad and be embarrassing for you online when anyone else reads the review.
3. Then I want to you add videos…A virtual tour a video intro videos of your staff. Keeping them short to-the-point will help you do really well..Not many businesses are leveraging video so if you add video it’s going to help you.
4.Next I want you to ad Photos of real location, inside and outside. That way people can spot it from the outside, but also they can see what it’s like.
Photos of your staff, how friendly they are. Make sure they got a smile. If they don’t have a smile and they’re all depressed and sad, who’s going to want to call you?
Photos of your most popular products or services. photos of completed jobs and happy customers, before and after photos., whatever it may be.
By doing all of that, you’re going to to do much better with Google My Business and rank higher. Cause most people who do Google My Business, they’re not leveraging half these features.
They’re just claiming their profile, and then they’re just asking people to leave reviews.
So if you go above and beyond, and you do all those steps, you’re going to to be much better off.
5.Now that you’ve done Google My Business, then I want to structure your website for success.
Then you want to give information about your business like the location a map showing where you’re located. Maybe a video explainer of your business or a video breaking down what it’s like to work with your business
6. Then after that, you need to create Location pages…Even though you’re in a city, there’s probably other surrounding cities where people are coming to your business, right?
After you create those local pages make sure that those pages are cross linked to each other.
So they can jump from Newport Beach to Huntington Beach. Cause when you cross link them they’re going to end up ranking higher.
7.The next thing I want you to do is add as many services pages as possible. So if you have 10 services, create 10 service pages on your website. If you only have two services, create two service pages.
8. Next, create a reviews page on your website. Make sure you’re using proper Schema Markup, cause there’s Schema Markup for reviews.
This way when people are searching on Google they can actually see the star rating and reviews, which helps your listing stand out and get more clicks.
9.Next, apply the other Schema Markups at the same time. Cause if you’re already going to use the review ones might as well use the local business Schema Markup.
10.After you do that, create content for your static services pages.
11.And last but not least, content marketing for local sites is way easier.
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