Content marketing is one of the most efficient and effective ways to reach your target audience. It allows you to create and share valuable content with your customers and followers, establishing trust and credibility while building relationships.
But, like any other marketing strategy, content marketing requires careful planning and execution. That’s where content marketing strategy sessions come in.
A content marketing strategy session is a meeting or call with your team (or a consultant) to plan your content marketing strategy for the year. This includes setting goals, developing a content calendar, and creating a plan for creating and sharing valuable content.
Your 2017 content marketing goal should be to create and share valuable content that attracts and engages your target audience. This content should be relevant to your customers and followers, and it should help you achieve your business goals.
To create and share valuable content, you’ll need a content calendar. The content calendar should include topics, keywords, and target audience. You’ll also need to decide on the type of content you’ll create and share (blog posts, videos, infographics, etc.).
Once you have a content calendar, you’ll need to create the content. This can be a daunting task, but there are a few things you can do to make it easier. First, come up with a list of topics you’d like to write about. Then, use keywords and other research to come up with ideas for blog posts, videos, and other content. Finally, create a schedule for creating and sharing the content.
Once the content is created, you’ll need to promote it. This includes sharing it on social media, emailing it to your list, and including it in your marketing materials.
A content marketing strategy session is a great way to get started with content marketing. It will help you set goals, develop a plan, and create valuable content that attracts and engages your target audience.
