28% of B2B marketers say they aren’t measuring ROI of their content efforts, according to Content Marketing Institute’s B2B Content Marketing: 2017 Benchmarks, Budgets and Trends — North America. In this Content Marketing Strategy Session from Content Marketing World 2016, a panel of B2B marketing experts offers 4 ways to get started measuring content marketing ROI.
Read the blog post for this video here:
See the entire 2017 B2B Research here:
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