Are you ready to start planning your content marketing strategy for 2022?
If not, you’re in for a treat! This comprehensive guide will show you everything you need to know in order to create a successful content marketing strategy that will help you achieve your business goals.
We’ll cover topics such as:
What is content marketing?
Why is content marketing important?
The different types of content you can create
How to come up with ideas for your content
How to plan and execute your content strategy
And more!
So, if you’re ready to learn how to create a killer content marketing strategy for next year, let’s dive in!
What is Content Marketing?
Content marketing is a strategic approach to marketing that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.1
In other words, it’s about creating helpful, informative, or entertaining content that people will want to consume. This could be in the form of blog posts, videos, infographics, podcasts, or even just social media posts.
The key word here is “valuable.” Your content must be something that people actually want to read or watch. It needs to be relevant to their interests and needs. And it must be consistent — meaning you need to publish it on a regular basis.
If you can do all of those things, then you’re well on your way to creating a successful content marketing strategy.2
1https://contentmarketinginstitute.com/what-is-content-marketing/ 2https://www.forbes.com/sites/jaysondemers/2014/08/10/7-steps-to-a-killer-content-marketing-strategy/#3c6f4b6b42f6