Learn how to calculator content marketing ROI and compare your return on ad spend with paid ads. ๐ธ With content marketing you often don’t realize an ROI in your first few months. With paid ads you often end up with a positive ROAS within the first 30-60 days. However, with organic growth, there is a delay between input (content production) and output (ranking). Therefore, you often won’t see a return on investment for 3 – 12 months.
This delay will be determined by your domain authority, topical relevance, SEO efforts and many other variables.
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