Are you a content marketer? If you’re not, you should be.
Content marketing is one of the most effective and efficient ways to reach your target audience, no matter who they are or what they’re interested in. And if you’re not already doing it, I’m here to tell you that it’s time to start.
What is content marketing? Content marketing is the creation and distribution of helpful, relevant, and valuable content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Why is content marketing important? There are a few key reasons…
1. Content marketing helps you build trust with your audience.
When you provide helpful, relevant, and valuable information to your target audience on a regular basis, they begin to see you as a trusted source of information — and that trust is essential if you want them to do business with you.
2. Content marketing attracts new customers (and keeps existing ones coming back for more).
By creating and distributing helpful, relevant, and valuable content on a regular basis, you can attract new customers and keep existing ones coming back for more. In fact, companies that blog receive 97% more links to their website than companies that don’t. And those links help them rank higher in search engine results pages (SERPs), which means even more exposure for their business.
3. Content marketing is cost-effective.
Content marketing is one of the most cost-effective marketing strategies out there — particularly when you compare it to more traditional advertising methods like print, radio, or TV ads. Not only that, but it’s also one of the most efficient ways to reach your target audience: with well-targeted content, you can reach more people at a lower cost than with any other type of marketing strategy.
4. Content marketing generates leads (and sales).
Content marketing isn’t just about building relationships with your customers — it’s also about generating leads and sales for your business. In fact, companies that use content marketing generate 2X as many leads as companies that don’t — and those leads are 7X more likely to convert into customers.
5.Content marketing builds brand awareness and equity .
By creating and distributing high-quality content on a regular basis, you can build brand awareness and equity for your business. The more people see your brand name — and the more positive associations they have with it — the more likely they are to think of your company when they’re ready to buy what you’re selling.”
“Are You A Content Marketer? If You’re Not, You Should Be” by Emily Anne Epstein
