Content marketing has gone beyond the mere implementation of chosen keywords randomly product description pages for search engine visibility, because of the sheer popularity of this technique. Today; if you want your website to rank highly, you need to employ a suite of tools with which to engage your intended audience.
In the vein of the above, one of the most important things you can do right away is to create a separate tab on your home/landing page for blog posts. Incoming, targeted traffic has been shown to not only increase, but to remain on sites for much longer when they’re given an opportunity to interact with the sponsoring business; just like in the offline sphere, customer relationships matter. You provide them a chance to air grievances, ask questions, or simply leave a comment of gratitude; while also interacting with them in a less formal manner via a blog. It can be a great way to break the news of a new product or service, as well.
Blog posts not only take care of your valuable human visitors; they’re also regarded highly by the search engines, themselves. This form of content marketing consistently leads to more indexed pages by search engines, which operate on the mantra “Content is King”. Companies that only have staid product description pages on their websites miss out on the opportunity to automatically reach a wider audience by using blog posts to satisfy the search engines.
The name of the game is trust; and a content marketing campaign is a step in the right direction. Valuable metrics show the preference of human audiences for informative, engaging content over blatant advertisements, because of the community-building aspect of the former. Additionally, when you implement a social media campaign, the word-of-mouth spread of your company’s services can sometimes outstrip all the search engine optimization you might have done for search engine visibility. Social networks are growing at a rapid pace; suggesting that this might be even more important in the future. And the statistics show that if your content marketing program is robust and viable, then it will make it far easier to build a social network that has the potential to grow explosively.
Of course, content marketing should be coupled with several other robust online marketing strategies, such as article marketing and guest posting on reputable blogs. These link-building techniques supplement content marketing beautifully, because they attract quality traffic to your site, which may then re-publish the article in various venues, heightening your search engine visibility. It’s a competitive business marketplace out there, and you’ve got to embrace the full suite of tools for superior website promotion.
