Digital marketing is the process of creating, managing, and executing a marketing plan that uses digital technologies to reach and engage customers. Digital marketing can be done in a variety of ways, including paid search, organic search, email marketing, social media marketing, and more.
Digital marketing is a relatively new field, and there are many different ways to approach it. If you’re just starting out, it can be difficult to know where to begin. This article will provide an introduction to digital marketing for beginners, including an overview of the different types of digital marketing and some basic terminology.
Paid search, also known as pay-per-click (PPC), is a form of digital marketing in which advertisers pay a fee each time someone clicks on their ad. Advertisers typically use PPC to target their most relevant audience and generate leads.
Organic search, also known as natural search or unpaid search, is the process of ranking websites based on their relevance to a given keyword or phrase. Organic search results are those that appear in the unpaid results of a search engine, as opposed to the paid results, which are those that appear in the sponsored results.
Email marketing is the process of sending targeted emails to customers in order to promote a product or service. Email marketing can be done through a variety of methods, including automated emails, email newsletters, and targeted email campaigns.
Social media marketing is the process of using social media platforms to promote a product or service. Social media marketing can include activities like creating social media profiles, posting updates, and running ads.
There are many other forms of digital marketing, including website design, SEO, and content marketing. The best approach to digital marketing will vary depending on your business and its goals. However, the basics of digital marketing are the same for everyone, and it’s important to understand them before you start.
