Tutorial by www.TourismMarketingMachines.com
It may seem obvious but choosing the right keyword for your hotel or tourism marketing campaign can be very tricky. In this video we look at a tourism company that offer real submarine cruises of the Caribbean island of Barbados . it could be anywhere, in fact they have operation in may countries and they take holiday makers out on an undersea voyage over the reefs.
The Problem is their marketing is all based on the keyword “Submarine”. And hey many of their prospect don’t know a hoot about that kind of trip and don’t go searching for subs. But there are plenty of people who, when they hear about it, are all gung-ho to try it and they love it.
They might be people who like the sea, fish, coral and marine life. They would most likely search for glass bottom boats, snorkeling and they more adventurous may scuba dive. They are also possible candidates for a trip on the sub.
So this video explores the problem and looks at finding a solution. It touches on a bigger issue and that is that being tops keyword search results may not actually be reaching your market. Keyword marketing is aiming at topics and not markets, and that is just the way it is. We will look at the implication of topics and markets in a future video.
This is a part of the Free Hotel and Tourism Marketing tutorials offered by It follows up on Keyword Research Next in This series
Their are a couple of dozen video scheduled for display on that site. Its the only place where they will all be so be sure to login and have access to everything including:
The Future of Media | Content Marketing | Why Penguin is Hurting Small Hotels | SEO keywords Strategies | The TravelerShopping Footprint | Using Press Releases to Boost Traffic | Why you need to Diversify your OTA Strategy | What’s in Store for GDS | Case Study Video Promotion | Why you must have a Social Network | The New Role of Publishing | Social PR | Case Study: MultiMedia & MultiChannel Publishing
Video by Ian R Clayton. CEO AXSES RealHolidays.TV
Author and Publisher | TravellersInsights.com Magazine
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