Stance chose QuickFrame to intelligently develop new video marketing creative on a limited budget. QuickFrame produced a strategy and videos in multiple formats and for various platforms, increasing ROAS for Stance.
BRAND STORY
Founded in 2009, Stance was one of the first key players in the elevated sock business. Focusing on high quality combined with edgy style, Stance has seen continued success since its inception and has since expanded into the t-shirt and underwear categories. Stance has expanded its retail
locations worldwide and maintains a strong e-commerce presence.
THE GOAL
Following the launch of their “Butter Blend” product line, Stance was frustrated with the performance of their creative. They sought out a partner who could intelligently develop new creative on a limited budget. Stance was interested in testing more than one approach due to their experience with the first iteration.
OUR APPROACH
QuickFrame developed a testing strategy that involved multiple video formats (Live Action and Animation) with multiple variations. By creating four unique videos sharing the same Butter Blend messaging, Stance was able to increase ROAS while also deriving learnings to apply to future initiatives.
RESULTS
2.5x Increase ROAS
$9600 Total Production Spend
14 Days From Greenlight to Delivery
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