Today we are going to be talking about building your web traffic. First off what is traffic? Traffic is basically having people go to your website.
What traffic is not, traffic is not sales. Often times people confuse traffic with sales and think if they have a lot of people go to their site they will have a lot of sales. This is not completely accurate because if you have a website that does not convert well (meaning it is not interesting enough to the person visiting the site) you will not get any sales.
This ends up being frustrating for both you and the person who visited the website.
What you want to do is avoid “bad” traffic. This is no targeted traffic or people that would have no interest in your offer. For example, my husband is a gamer, he loves video games. If you had him go to your video game website he would be considered “targeted” because he is more likely to purchase your product than I would.
So, when you are getting ready to start to find methods to build your web traffic you want to avoid getting what is considered the “bad” or non-targeted traffic. Focus on building your traffic only with highly targeted visitors. This will give you a better conversion which means more profit for your advertising dollars.
Tracking your campaigns is essential when you are just getting started. This method proves helpful in testing which campaigns are working and which traffic methods are showing the highest conversions.
Test, test and do more testing when you are trying to figure out which is not only the best sources of traffic but also testing your pages to see which pages are working and which pages should be modified.
When you are ready to start building your traffic there are many options and which options you choose will vary from person to person depending on your comfort level with the listed options.
You have several traffic options available to you such as pay per click, pay per view, joint venture partnerships, forum marketing, social networks (like twitter, Facebook, MySpace, YouTube, etc.), article writing, search engine optimization, adding email signatures to your emails, writing a press-release and more.
As you can see there are many different methods you can use to increase your website traffic. The key to an effective campaign is in testing not only your site but your campaigns so that you can find the source of traffic that works best for you and your business.
