Newsletter campaigns are the mainstay for many digital marketers. There’s usually significant effort invested into the creation of content however we lose an opportunity to maximise that content if our focus is on a single email send.
Enter Eloqua’s multi-step campaigns.
There are a few simple tips you can follow that could see as much as a 30% lift in your open rates. In addition, are you maximising the chance people have to subscribe to your various newsletters?
In this Eloqua User Group we provide an overview of Global Subscription (opt-in) and Email Groups. We have examples/suggestions for your Campaign Canvas Design and don’t miss our blog post with additional notes and details at marketingcube.com.au/blog
