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I have one email inbox I use JUST to gather marketing materials.
And today while reading, I noticed an email copywriting technique that I see newbie copywriters mess up all the time.
I call it “poor man’s intrigue.”
It’s when you use veiled, vague language to try and create intrigue.
For me — this kind of marketing just doesn’t cut it.
I would make my copywriters change it.
And if you want to see how I would ask them to improve it…
So they could create more, REAL intrigue…
More clicks… and more sales…
Well just sit back and watch today’s video!
#emailcopywriting #copywriting #marketingcopywriting
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