Craig Klemp, VP of Strategy & Partnerships at EZ Texting, talks about the best opportunities and some pitfalls to avoid when using SMS Marketing in this informative webinar hosted by our partners @GoDaddy.
EZ Texting is the #1 mobile marketing platform for business. With over 160,000 customers and 5+ billion successfully sent messages, EZ Texting is revolutionizing how businesses personally connect with consumers. The company simply delivers the fastest and easiest way for businesses of all sizes to delight and engage their audiences through mobile devices. The platform empowers businesses to conduct scheduling, send real-time alerts, promote events, execute marketing campaigns and provide customer service, ultimately driving higher revenue and adoption for millions of products and services.
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• 5 Mobile SMS Marketing Strategies to Drive Engagement
1. Focus on the List
The best way to get your list off the ground and growing organically is to offer an incentive to join through a Keyword and Short Code. You’ve probably seen an offer such as the following:
“Text ‘PIZZA’ to 474747 to get a free pizza the next time you purchase a 16-inch pizza.”
Once you get a Keyword and decide on an incentive to join, advertise that offer everywhere. Put it on signs in your store or office, send it to your email subscribers, use it in radio ads, print it on your receipts, etc.
2. Provide Exclusive Offers and Promotions
Once you get subscribers, keep them engaged with exclusive offers and promotions. Because engagement rates are so high, prioritize mobile SMS marketing above other channels to connect with contacts.
Make sure your contacts know that they will get deals through text which are offered nowhere else. This will keep them subscribed and interested in your messages. Some marketers even refer to their text subscribers as VIPs, so that they feel like part of a special group.
3. Pick a Cadence and Stick to it
How often will you be texting your contacts? The cadence of text sends may depend on the type of organization you run. A nonprofit might only send texts once a quarter, while a real estate agent might send daily texts to hot prospects who are in “buy” mode.
The important thing is to pick a rate that your contacts would likely appreciate and stick to it. If you start off monthly and suddenly switch to daily texts, you’ll lose subscribers.
4. Include a Call-to-Action
Don’t send SMS messages just to send SMS messages. Make sure the text provides value to the recipient. Almost all text marketing messages should include a Call-to-Action (CTA).
Tell your contacts what to do and how to do it. These CTAs could be “Reply to enter,” “Call 123.456.7891,” “Show this text to your waiter,” or “Visit [Shortened Link].”
It’s important to use a link shortener when sending web hyperlinks in text messages. Your mobile SMS marketing platform should provide a link shortener which enables you to save characters in the text and track clicks to measure engagement.
5. Analyze and Iterate
While there are some best practices which work for almost any type of business, you’ll want to look at your analytics to see how your particular market responds to the campaigns you send.
Your text marketing platform should provide easy-to-read reports and analytics tools which allow you to see the big trends and drill down to determine how specific groups of contacts or individuals engage with your texts.
Keep an eye out for responses by time of day, contact demographics, purchase history, etc. Then optimize future campaigns based on these observations.
0:00 – Intro
0:25 – How To Reach Customers
0:45 – Why Customers Unsubscribe
0:59 – Text Message Marketing Tips
1:34 – When To Send Customers Text Messages
1:56 – How To Get Started With Mobile Marketing
2:33 – Subscribe
#textmarketing #godaddy #webinar
