In 2021, the best ecommerce email marketing strategy is to double down on personalization.
Personalized emails have been shown to have higher open and click-through rates than non-personalized emails. In fact, a study by Experian found that personalized emails resulted in a 29% higher open rate and a 41% higher click-through rate than non-personalized emails.
There are a few ways to personalize your emails:
1. Use the recipient’s name in the subject line and/or in the email itself.
2. Use the recipient’s location to send localized offers.
3. Use the recipient’s purchase history to send targeted offers.
4. Use the recipient’s demographic information to send targeted offers.
5. Use the recipient’s interests to send targeted offers.
6. Use the recipient’s browsing history to send targeted offers.
7. Use the recipient’s contact information to send targeted offers.
8. Use the recipient’s company information to send targeted offers.
9. Use the recipient’s job title to send targeted offers.
10. Use the recipient’s company size to send targeted offers.
The best way to personalize your emails is to use as many of the recipient’s personal details as possible. However, you don’t need all of the recipient’s personal details to personalize your emails. Even using just the recipient’s name can make a big difference in the open and click-through rates of your emails.
So, if you want to improve your ecommerce email marketing strategy in 2021, double down on personalization.
