Best Content Marketing Examples – November 2016

What happens when you mix a car with lots of hot sauce? Selfies and Coca-Cola? Dogs milk and…well, just dogs milk? Here’s the best content marketing of November 2016.

Links:
Lexus’ Sriracha In Everything:
PETA UK’s Dog Milk Tasting:
Coca Cola’s Selfie Bottle:
FamilyBreakFinder’s World Tourism Slogans:

Script:
Welcome back to Content Marketing Examples, let’s see what creative campaigns November 2016 had to offer…

First is an unusual partnership between Lexus and Sriracha, where the car brand made a version of their new IS model with the hot sauce featuring all over it. The paint job, car remote, the boot, everywhere – and then put it on display at the LA Auto Show. Unfortunately, no-one could drive it home, but it really got people talking.

Next is a typically shocking campaign from PETA UK, where members of the public tried samples of milk – only for it to be revealed that it was dog’s milk, supposedly highlighting our hypocritical views on animal products.

After that’s it’s the Coca-Cola selfie bottle. Their Israeli team built a special camera equipped base that attaches to the base of the bottle; then, when tilted 70 degrees, it automatically takes a photo – all to get attendees of their Summer Love outdoor event to share their snaps, and it worked!

Finally, there’s this simple, but incredibly effective idea from FamilyBreakFinder, who compiled every country’s tourism slogan and plotted it on a map. Receiving global coverage, it unearthed some absolute gems, particularly around the equator, which are well worth checking out…

And that’s November wrapped up. Please hit subscribe if you want to see these everything month and we’ll see you in the New Year for the best of December!

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