Content marketing is one of the most efficient and effective ways to connect with customers and promote your brand. It can take many different forms, but the goal is always the same: to create content that engages and informs your audience, and ultimately drives them to take action.
There are countless examples of great content marketing out there, but here are some of our favorites from August 2016.
1. The Content Marketing Institute
The Content Marketing Institute is a leading authority on content marketing, and their blog is a great resource for both beginners and experts. In their article “5 Types of Content That Will Help You Sell More Products,” they outline five types of content that are particularly effective for selling products: case studies, how-to guides, interviews, product reviews, and top 10 lists.
2. HubSpot
HubSpot is another leading authority on content marketing, and their blog is packed with helpful tips and insights. In their article “The Science of Viral Content: What Makes People Share?” they explore the science behind why people share content, and offer tips for creating content that is more likely to go viral.
3. Social Media Examiner
Social Media Examiner is a great resource for social media marketing tips, and their article “10 Types of Social Media Content That Will Help You Engage Your Audience” is a great overview of the different types of content that can be used to engage social media audiences. From images and videos to infographics and SlideShares, there’s something for everyone here.
4. Copyblogger
Copyblogger is a great resource for all things copywriting, and their article “The Ultimate Guide to Creating Engaging Content” is a comprehensive guide to creating content that engages your audience. From headlines to calls to action, this article covers everything you need to know.
5. MarketingProfs
MarketingProfs is a great resource for all things marketing, and their article “57 Types of Content to Fill Your Editorial Calendar” is a great overview of the different types of content that can be used in content marketing. From blog posts to videos to infographics, this article has you covered.
